Currently in Helsinki, Finland
2019 — Present
Eduten
I joined Eduten in 2019 as a Brand Ambassador and grew into the role of Marketing Coordinator, defining how the company communicates with its audience.
In 2022, during my time in that role, Eduten was recognized by UNICEF as the world’s most promising EdTech startup.
I built the marketing function from the ground up – launching core processes for content, campaigns, and email marketing, as well as automation and performance analytics. These systems helped us scale and work smarter.
I also played a key role in shaping our brand voice, with a focus on making the messaging consistent and meaningful for all audiences, which boosted engagement and strengthened our market presence.
2018 — 2019
The Shortcut
At The Shortcut, a Finnish non-profit focused on job-seeker training, I had the opportunity to learn a great deal about digital marketing as a Social Media and Communications Intern.
I supported the development of the social media strategy, helped run paid ad campaigns, and created content for events and blog posts.
This experience gave me a chance to practice what I learned and played a meaningful role in boosting The Shortcut’s online visibility.
2025
REMOTE
CREATIVE VOLUNTEER — ORPHANAGE IN BRAZZAVILLE, CONGO
2024
Senegal
Children's Program Volunteer — orphanage in ngor
2024
Finland
In April 2024, I held my first photo exhibition, Premonition, at Luckan Cultural Centre in Kamppi, Helsinki. The exhibition explored the inevitability of change and its emotional imprint on the human experience.
2022
Finland
In the summer of 2022, I ran a product validation experiment at my own expense to test a transit advertising business idea. I placed an ad on a bicycle and measured its impact on a busy street in Helsinki.
2020
Finland
Digital Marketing Volunteer — Slush
2019
Finland
CUSTOMER Service Volunteer — Nordic Business Forum
2018
Finland
CUSTOMER SERVICE Volunteer — Slush
As a marketing professional with over 6 years of experience in EdTech, I have created campaigns, systems, and content that drive growth and operational efficiency. During my time as the sole marketer at Eduten, the company's profit has increased by more than 7x.
Outside of work, I enjoy film photography, building and riding bikes, traveling, and collecting vintage Swedish dishware.
For any questions about roles or further information, or if you just want to say hi, please don't hesitate to get in touch.
